Santa Clara University
Santa Clara’s strategic plan has set in motion a series of initiatives that will change the shape of its campus, claim new ground for STEM programming, and make an SCU education possible for increasing numbers of talented, deserving students. The investment opportunity, with appeal that extends far beyond the Bronco nation, sits at the convergence point of one of the world’s most revered education traditions and innovation’s home address.
Gold Award / Internal Publications Higher Education Marketing Report’s Advertising Awards
As it emerges from a wide-ranging and integrated strategic planning process, Santa Clara has resolved to elevate the University to a new position of national prominence: a pioneer and leader at the intersection of technology, entrepreneurship, the humanities, and Jesuit values.
Awareness building of the University’s plan and Santa Clara’s influence in Silicon Valley’s engineering and life sciences ecosystem has been a priority. Digital and print communications to support the effort reflect an exciting new Santa Clara look and tell the story of Santa Clara’s ascent.
During the quiet phase, the campaign brand strategy is focused on building fluency among Bronco loyalists about University vision, campaign goals, and the campaign communications plan.