NCSDO

integrated_marketing

From our earliest engagements—well before "marketing" and "branding" became part of the higher education vernacular—we have practiced a program-based approach to communication planning. Today, our work extends to interpretation of research; focused interviews of constituencies both on and off campus; communications audits, assessment, and sequencing recommendations-and, of course, coordinated expressions of institutional purpose for the range of college, university, and school stakeholders.