NCSDO

Situation With a strategic plan to enhance the long-term financial health of the institution and the quality of the undergraduate experience through increases in undergraduate enrollment, the University of Chicago engaged us as partners in enrollment marketing. Our mission has been to support a competitive recruitment program based on the established strengths of the University. The challenge: to build esprit around an undergraduate curriculum that is arguably the most rigorous of any offered in America today.

Results Applications to the College have increased by nearly 60 percent over the course of our partnership. The percentage of students admitted has dropped from more than 60 to fewer than 40, in spite of the planned increase in overall enrollment. In awarding the materials the 2006 Grand Gold Medal for Student Recruitment Publication Packages, the Council for Advancement and Support of Education noted that the program “fulfilled its mission in concept, copy, design, and photos. . . . We all wanted to read it, carry it with us, and read it some more.”