Think you can do this?
You’ll have to think visually, because you will be working in lockstep with designers. And they will be reading what you’re writing. Carefully.
You’ll need to communicate—across digital and for print— in inspired ways about education. And how it differs from institution to institution. In ways that are subtle, yet powerful, and in need of artful, smart elucidation. Our client list is made up exclusively of schools, colleges, and universities. And we’re sticking to our knitting. (That’s known as an old saw.)
You must know how to ask good questions and not be satisfied with surface answers. You might rightly call this craft creative nonfiction, but there’s a layer of investigative journalism involved.
You must be willing to park personal writing style at the door. We’re specialists. Our work for no two clients must ever seem the same.
And you should fully understand the concept of content strategy—and how to change your spots when moving between channels.
Requisites we probably don’t even need to mention:
- Impeccable communications skills (written and interpersonal, ideally)
- Avoidance of clichés (like the plague)
- Willingness to flirt with ideas and expressions right at the edge of our clients’ comfort level
- Fearlessness in establishing brand voice
- Cheerful willingness—if not enthusiasm—to proofread anything
To apply, send résumé and cover letter to Matthew Swanson: email@example.com