Positioning
Owning a singular place in the minds of an institution's various constituencies is part of the effort to enjoy cult status. Often, our charge is to provide a market-ready expression of a previously established positioning model. Alternatively, we may shape positioning around vision and mission correlated with data and a well-informed understanding of institutional culture.
- Research and focused interviews (staff, faculty, students, and alumni)
- Guidance counselor survey
- Campus tour audit
- Positioning statement/value proposition
- College graphic identity and standards manual
- Admission communication strategy and sequencing
- Undergraduate admissions print communications
- Cross-channel Student Search coordination
- Graduate admission print communications
- Graduate admission advertising
- Admission microsite design and development
- Virtual tour design and development
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- Research and focused interviews (staff, faculty, students, alumni, hiring partners)
- Positioning statement/integrated marketing communications platform
- Identity standards
- Website information architecture, design, and content
- Videography
- J.D. and LL.M. admissions print communications
- J.D. cross-channel Student Search coordination and mail flow
- Dean's blog identity and design
- Online law journal
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- Research and focused interviews (Board, alumnae, faculty, students, and staff)
- Positioning statement/value proposition
- College identity and standards manual
- Athletic identity
- Admission communications strategy
- Annual fund video feature
- Name-change microsite design and development
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